Abstract: Quan ho Bac Ninh folk songs are a distinctive intangible cultural heritage, embodying profound humanistic values, aesthetic principles, and codes of conduct of the Kinh Bac - Bac Ninh region. However, amid rapid digitalization and the expansion of modern entertainment, high school students’ interest and engagement in Quan ho has gradually declined. This paper aims to analyze the current state of awareness, attitudes, and interest of high school students toward Quan ho folk songs, and to propose measures to stimulate their interest and engagement in the digital era. The findings indicate that experiential, interactive, and technology-integrated approaches lead to noticeable positive changes in students’ attitudes and behaviors toward Quan ho, thereby improving the effectiveness of traditional cultural education within schools. Keywords: measures, interest, high school students, folk songs, Quan ho Bac Ninh. Title: MEASURES TO STIMULATE INTEREST AMONG HIGH SCHOOL STUDENTS IN QUAN HO BAC NINH FOLK SONGS IN THE DIGITAL TECHNOLOGY ERA Author: Ngo Thi Quyen, Nguyen Thi Thu, Nguyen Ngoc Ngan, Nguyen Gia Huy International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 14, Issue 1, January 2026 - March 2026 Page No: 34-38 Research Publish Journals Website: www.researchpublish.com Published Date: 19-January-2026 DOI: https://doi.org/10.5281/zenodo.18301587 Paper Download Link (Source) https://www.researchpublish.com/papers/measures-to-stimulate-interest-among-high-school-students-in-quan-ho-bac-ninh-folk-songs-in-the-digital-technology-era