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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Artificial Intelligence Adoption and SMES Performance in Southwest, Nigeria: A Moderating Role of Management Support

Authors: Temitope E. Akinruwa (Ph.D); Oluwole A. Bankole (Ph.D); Kehinde Adekanmbi(M.Sc);

Artificial Intelligence Adoption and SMES Performance in Southwest, Nigeria: A Moderating Role of Management Support

Abstract

In an era of rapid digital transformation, Artificial Intelligence (AI) has emerged as a strategic enabler of efficiency, competitiveness, and innovation for Small and Medium-sized Enterprises (SMEs). Despite research on the adoption of AI, scanty studies isolate the moderating role of Management Support for the adoption of AI on the performance of business within Nigerian SME a gap the study seeks to explore. The specific objectives are to assess the effects of perceived relative advantage, AI complexity, employee capability, government regulations, and job roles on AI adoption within firms. Descriptive statistics and inferential statistics were adopted. Research design, with structured questionnaires, was administered on 220 respondents. Simple random, heterogeneous purposive, and convenience sampling techniques were deployed to select the respondents. The data was analysed using Structural Equation Modelling (SEM). Perceived relative advantage (β = 0.496, p < 0.001) improves SME performance, while AI complexity has a negative impact on employee capability (β = -0.217, p = 0.038) and management support (β = -0.098, p = 0.041). Employee capability has a positive impact on management support (β = 0.461, p < 0.001), while management support has a significant positive impact on performance (β = 0.357, p = 0.002). The study concludes that AI adoption improves SME performance when combined with strong managerial commitment and workforce capability. It suggests that SME leaders invest in AI literacy, employee training, and supportive leadership systems to drive long-term growth in Nigeria's evolving digital economy.

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Keywords

Artificial Intelligence, Management support, SMEs Performance

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green