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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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AI-Enabled Fintech Platforms and the DPDP Act: An Assessment of Privacy Transparency and Data Governance Practices in India

Authors: Rutika Toraskar;

AI-Enabled Fintech Platforms and the DPDP Act: An Assessment of Privacy Transparency and Data Governance Practices in India

Abstract

Artificial Intelligence (AI) has become integrated into Indian FinTech platforms as a means of automating credit scoring, fraud detection, personalised financial services, and customer support. The Digital Personal Data Protection (DPDP) Act, 2023 has established new regulatory expectations in regard to organisations that process personal data with respect to consent, transparency, data minimization and fiduciary accountability. This paper uses secondary data analysis of content from privacy policies and governance disclosures of a sample of Indian FinTech companies to assess post-DPDP preparation. The study looks at consent practices, AI-based processing, data retention, third party data sharing practices and user rights communication. Results show a wide range of differences in disclosure clarity and governance maturity across platforms, with some firms clearly and proactively responding to regulatory expectations while others struggle with overly broad or vague language that may mean user understanding is limited. This research identifies transparency gaps and draws attention to the need for standardised AI governance disclosures to enable responsible technology use and bolster consumer confidence in digital financial ecosystems.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average