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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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ICT social interfaces and business transactions in the Nigerian fashion small and medium-sized enterprises

Authors: Diyaolu, I.J.; Bakare, K.O.; Adedeji, D.O.; Orisadare, A.E.; Awoyelu, I.O.; Ogunyemi, A.A.; Achukwu, E.O.; +1 Authors

ICT social interfaces and business transactions in the Nigerian fashion small and medium-sized enterprises

Abstract

Information and Communication Technology (ICT) has become an integral part of business operations and transactions, impacting business performance. The study identified ICT social interfaces used for business transactions in the fashion Small and Medium-sized Enterprises (SMEs), investigated business transactions that engage ICT, and identified the challenges associated with ICT use. Purposive sampling was used to select 385 fashion designers from the six States in Nigeria. Data was collected using a questionnaire and interview schedule. The result showed that ICT social interfaces used include social media and e-commerce platforms for communication. WhatsApp (74.8%) and Facebook (69.4%) were the most proficiently used. YouTube (27.3%) and Instagram (32.2%) were also fairly popular, but with lower proficiency levels. The majority are conversant with the internet and social media. Respondents expressed strong training needs in learning new skills, digital sample display, online banking, and product marketing. This study recommended training for fashion designers in the use of the internet to boost their business interactions. It offered insights that can inform industry practices, policies, and strategies while providing a comprehensive understanding of how ICT social interfaces shape business performance in the dynamic Nigerian fashion sector.

Keywords

ICT, Social Interfaces, Fashion Designers, Digital Literacy, Social Media Marketing, Fashion SMEs

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
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