The article discusses modern marketing strategies used for commercialization and promotion of innovative production and educational services. A review of scientific and practical literature is carried out, the main approaches and mechanisms of promotion are analyzed, own recommendations for different types of services are formulated, comparative tables and practical conclusions are given. Complex marketing strategies for the commercialization of educational and intellectual-innovative services have been formed, which are proposed for practical use. The components of each strategy are analyzed in detail and their task and role in the formation and use of the strategy are determined. Recommendations are provided for their successful promotion in target markets. The material is aimed at innovation project managers, marketers, educational program developers, and innovation support policymakers.