
The paper presents an enhanced approach to sentiment analysis and data mining for evaluating the Popularity of political leaders on social media using the Apache Hadoop framework. Social media platforms have become influential in shaping public opinion, making it critical for political campaigns to understand the sentiment behind public discourse. In this study, social media data (e.g., tweets and posts) were collected and processed using Hadoop’s MapReduce framework to efficient handling large-scale data. Sentiment analysis was performed using a logistic regression model to classify public sentiment as positive, negative, or neutral. The model achieved an accuracy of 85%, with a precision of 0.86 for predicting a win and 0.84 for predicting a loss. Positive sentiment drivers such as "Viksit Bharat" and "stronger nation" had a strong positive impact on the likelihood of winning, while terms like "vote" and "voice" were associated with negative sentiment and a higher probability of losing. The study demonstrates that data-driven sentiment analysis can provide valuable insights for political strategists, enabling informed decision-making and improving campaign effectiveness.
Sentiment Analysis, Data Mining, Political Leaders' Popularity, Social Media Analytics Apache Hadoop Framework
Sentiment Analysis, Data Mining, Political Leaders' Popularity, Social Media Analytics Apache Hadoop Framework
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
