Abstract: The increasing globalization of business has compelled organizations to expandbeyond domestic markets and adopt appropriate international strategies. One of the most widelyused frameworks for understanding international orientation is the EPRG model, developed byHoward V. Perlmutter, Jerry Wind, and Douglas in 1969. The EPRG framework categorizesmultinational corporations’ international strategies into four orientations: Ethnocentric,Polycentric, Regiocentric, and Geocentric. Each orientation reflects a distinct managerialmindset toward foreign markets, staffing policies, marketing strategies, and decision-makingprocesses. This paper aims to explain the EPRG model in detail by examining thecharacteristics, advantages, and practical examples of each orientation. By analyzing howorganizations align their strategies with cultural, regional, and global considerations, the studyhighlights the importance of selecting the right international orientation to achieve operationalefficiency, market acceptance, and long-term global success.