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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Customer Satisfaction and Post-Purchase Behaviour in Hybrid Automobiles: An Indian Perspective

Authors: Ruchi Sharma, Dr. Pankaj Kukkar;

Customer Satisfaction and Post-Purchase Behaviour in Hybrid Automobiles: An Indian Perspective

Abstract

The hybrid automobile market in India is expanding rapidly, driven by rising demand for sustainable, fuel-efficient vehicles amid increasing environmental awareness and government incentives. This comprehensive review synthesizes findings from 20 studies published up to July 2025, focusing on customer satisfaction and post-purchase behaviour in the Indian hybrid automobile sector. Key factors influencing satisfaction include vehicle performance, environmental benefits, service quality, and cost perceptions, while post-purchase behaviours encompass brand loyalty, word-of-mouth (WOM), and repurchase intentions. Functional attributes, such as fuel efficiency and reliability, combined with emotional factors, such as pride in eco-friendly choices, significantly drive satisfaction. However, high initial costs, limited charging infrastructure, and inconsistent after-sales service pose challenges, particularly for price-sensitive Indian consumers. Urban—rural disparities and cultural values further moderate consumer responses. By integrating the Theory of Planned Behaviour (TPB) and SERVQUAL models, this study elucidates how consumer expectations shape outcomes. Findings suggest that tailored pricing, robust service ecosystems, and digital engagement can enhance loyalty. Gaps in longitudinal research and digital influences highlight areas for future exploration. Recommendations include flexible financing, improved after-sales support, and leveraging online platforms to foster customer trust. This review provides actionable insights for automakers, policymakers, and researchers to promote sustainable vehicle adoption and long-term satisfaction in India’s hybrid automobile market. Keywords: Customer satisfaction, post-purchase behaviour, hybrid automobiles, brand loyalty, service quality, environmental consciousness, India

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
Average
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