Mass media plays a crucial role in modern democratic societies and is often referred to as the “fourth branch of government” due to its significant influence on public opinion and political processes. Unlike the traditional branches of government—legislative, executive, and judicial—mass media does not have formal legal power, but it exercises strong social and political influence by informing citizens, monitoring authorities, and shaping public discourse. In contemporary times, mass media serves as a bridge between the government and society, ensuring transparency, accountability, and freedom of expression. With the rapid development of digital technologies, the role of mass media has expanded significantly. Television, radio, newspapers, online news platforms, and social media provide instant access to information and allow citizens to actively participate in social and political life. Mass media influences decision-making processes, raises awareness of social problems, and promotes democratic values such as freedom of speech, human rights, and civic responsibility. At the same time, contemporary mass media faces challenges such as misinformation, political bias, and ethical responsibility. Therefore, understanding the role of mass media as a powerful social institution is essential for maintaining a healthy and informed society in the modern world.