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Customer Value Research And Servqual Surveys As Methods For Information Need Analysis: The Ubiquitous City Songdo As A Case Study

Authors: Aylin Ilhan; Rena Möhlmann; Wolfgang G. Stock;

Customer Value Research And Servqual Surveys As Methods For Information Need Analysis: The Ubiquitous City Songdo As A Case Study

Abstract

Introduction. This article introduces two methods of information need analysis to study the acceptance of so-called “ubiquitous services” (u-services) in a ubiquitous and “smart” city. Case study is New Songdo City in South Korea. Our research is motivated by questions like: (1) Do such cities really react to the information needs of people? and (2) How can one ascertain the success of a u-city in regard to the information needs? Methods. To capture both questions we applied a ServQual-like survey as well as Customer Value Research as methods of information need analysis and interviewed residents in Songdo in early 2013. Results. In regard to methodology, both methods proved to be very useful. The information needs of our residents are more or less satisfied with the offered u-services; the grade of irritation between developers and customers is rather low. Discussion. Our research in Songdo provides first results in regard to the informationneed of the customers and the usefulness of the u-services in Songdo. For the future work it is important to continue and expand the research.

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Keywords

ServQual survey;, Information need;, Ubiquitous city;, Songdo City, Customer value research;, Smart city;

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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