Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Other literature type . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
versions View all 2 versions
addClaim

The Behavioral Dynamics of Retail Investment and Intraday Trading Strategies in India: A Secondary Data Analysis of Financial Literacy and Digital Adoption (2014–2024)

Authors: Vishnu V;

The Behavioral Dynamics of Retail Investment and Intraday Trading Strategies in India: A Secondary Data Analysis of Financial Literacy and Digital Adoption (2014–2024)

Abstract

The decade spanning 2014 to 2024 represents a period of unprecedented structural transformation within the Indian financial ecosystem. This era, characterized by a rapid migration from traditional, physical banking to high-velocity digital finance, has fundamentally altered the behavior, strategies, and competencies of the retail investor. The evolution of retail trading and investment in India cannot be viewed in isolation; it is the product of a complex interplay between state-led policy intervention, technological disruption, and exogenous macroeconomic shocks. The narrative of this transformation begins with the foundational "hardware" of financial inclusion. In 2014, the Government of India launched the Pradhan Mantri Jan Dhan Yojana (PMJDY), a massive state-sponsored initiative designed to integrate the unbanked population into the formal financial fold. This scheme was not merely about opening savings accounts; it was the first step in creating a digitized financial identity for millions of citizens, laying the groundwork for the eventual explosion of retail participation in capital markets. However, as the secondary data reveals, the creation of access did not immediately translate into sophisticated usage. The early years of this decade were marked by a "dormancy phenomenon," where millions of accounts remained inactive, serving as "mailboxes" for Direct Benefit Transfers (DBT) rather than active instruments for wealth creation or trading strategies.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green