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What Is Bias? And Why Are We Biased?

Authors: Gigerenzer, Gerd;

What Is Bias? And Why Are We Biased?

Abstract

I distinguish two conceptions of bias. First, bias can be understood as unwanted error that hampers cognition and should be eliminated. Second, it can be understood as functional; it is necessary for cognition. The dominant interpretation in the social sciences is the former, which links biases to prejudice or cognitive errors. It is based on norms such as consistency, coherence, and social norms. I provide examples for functional biases that protect individuals and enable perception. Finally, I provide a general perspective on the apparent contradiction between bias as error and functional bias, based on the distinction between small and large worlds. My hypothesis is that bias is detrimental and without any function in small worlds. In all other situations that involve a substantial degree of uncertainty, bias is likely to be necessary and functional, or even rational.

Keywords

[SHS] Humanities and Social Sciences

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green