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Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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PENERAPAN BELANCED SCORECARD SEBAGAI KERANGKA PENGENDALIAN MANAJEMEN UNTUK MENDORONG KEUNGGULAN KOMPETITIF PADA PT GARUDA INDONESIA (PERSERO) TBK

Authors: Olivia Regina De Jesus; Maria Goreti Malut;

PENERAPAN BELANCED SCORECARD SEBAGAI KERANGKA PENGENDALIAN MANAJEMEN UNTUK MENDORONG KEUNGGULAN KOMPETITIF PADA PT GARUDA INDONESIA (PERSERO) TBK

Abstract

ABSTRAKPenelitian ini mengkaji penggunaan Balanced Scorecard (BSC)sebagai alat pengendalian manajemen untuk memperkuatkeunggulan kompetitif pada PT Garuda Indonesia (Persero) Tbk.Dengan memanfaatkan berbagai literatur empiris serta laporankinerja perusahaan, penelitian ini menilai bagaimana empatperspektif BSC keuangan, pelanggan, proses bisnis internal,serta pembelajaran dan pertumbuhan diintegrasikan olehGaruda Indonesia untuk meningkatkan efektivitas kinerja dandaya saing. Temuan penelitian menunjukkan bahwa penerapanBSC selama periode 2018–2021 membantu perusahaan dalammengidentifikasi berbagai kelemahan yang muncul akibat krisis,termasuk dampak pandemi. Sementara itu, perbaikan padaperiode 2021–2022 terlihat melalui peningkatan kinerja padaseluruh perspektif BSC serta perbaikan finansial, yangberkontribusi pada penguatan posisi kompetitif Garuda diindustri penerbangan nasional maupun regional. Meski demikian,sejumlah tantangan tetap perlu diatasi, terutama terkaitefisiensi operasional dan pengelolaan biaya.Kata Kunci: Balanced Scorecard, Pengendalian Manajemen,Keunggulan Kompetitif, PT Garuda Indonesia, KinerjaPerusahaan.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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