Abstract The Replantation and Rejuvenation (R&R) scheme introduced by the Coconut Development Board (CDB). The scheme aims to replace old, unproductive, and diseased coconut palms with high-yielding varieties while promoting rejuvenation practices to enhance productivity and sustainability. Conducted in Coimbatore, this research investigates farmers' awareness, willingness to participate, and satisfaction with the scheme. A mixed-methods approach involving surveys and statistical analysis (Simple Percentage Analysis, ANOVA, t-tests, Friedman Rank Test, and Chi-square Test) was employed on a sample of 166 farmers. Findings reveal that while the scheme improves productivity, income, and sustainability, challenges such as delays in subsidy disbursement, lack of awareness, and short-term income loss hinder participation. The research concludes with recommendations for better outreach, timely financial support, and enhanced technical guidance to optimize the scheme’s impact on coconut farming.