The purpose of this research is to investigate the moderating role of Porter’s competitive strategies on the relationship between Service Marketing mix and Student satisfaction by application on the private and non-profit (Ahleya) universities in Giza governorate. The questionnaire was used to collect data and distribute it to a random sample of students at these universities along with 475 questionnaires. The research used a stratified random sample, and data was obtained from students enrolled in bachelor's programs at Giza governorate's six private and nonprofit universities. The primary data collected using the questionnaire were processed by SPSS27.The research findings revealed that there is a positive relationship among all the research variables, and Porter’s competitive strategies have a moderating effect on the relationship between service marketing mix and students’ satisfaction.This research provides a new point of view of how can the university’s overall business strategy contribute to students’ satisfaction.