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PEJORATIVE EVALUATION IN POLITICAL LEADERS' SPEECH: IRONY AND SARCASM AS SEMANTIC STRATEGIES

Authors: Sabina Nuraliyeva;

PEJORATIVE EVALUATION IN POLITICAL LEADERS' SPEECH: IRONY AND SARCASM AS SEMANTIC STRATEGIES

Abstract

Pejorative evaluation is a hallmark of modern political rhetoric, functioning to delegitimize opponents, consolidate in-group identity, and draw ideological boundaries. Framed within hybrid semantics and pragmatics, this article foregrounds irony and sarcasm as central strategies that convert descriptive content into negative evaluative force. We outline the semantic mechanism of pragmaticalization, emphasize the contextual plasticity of pejoratives, and discuss the rhetorical utility of humorous derision in political communication. The analysis highlights the regulative, image-shaping, and audience-alignment functions of irony and sarcasm and argues for an integrated semantic-pragmatic approach to evaluative language in political discourse.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green