
This article examines the issues of improving the efficiency of service provision in commercial banks. The main focus is on the possibilities of optimizing the service system using the example of Kapitalbank. The main ways of introducing technological innovations in banking services, creating convenience for customers, and increasing competitiveness are analyzed.
Commercial banks, service efficiency, Kapitalbank, technological innovations, competitiveness.
Commercial banks, service efficiency, Kapitalbank, technological innovations, competitiveness.
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