ABSTRACTThe objective of this research is to study the work-family conflict of employees in the insurance sector. Theresearch was conducted among employees in the insurance sector concerning work-family conflict entailsattaining equilibrium between professional work and other activities so that it reduces friction between workfamily conflicts. Work-life Balance enhances efficiency and thus, the productivity of an employee increases. Itenhances satisfaction, in both the job factors and family lives. The ultimate performance of any organizationdepends on the performance of its employees, which in turn depends on numerous factors. These factors can berelated to career family or social supports. The relationships between work-family conflicts can be achievedthrough emotional intelligence. Better emotion management is necessary to accomplish the day-to-dayobjectives of personal factors in life. Organizational culture and work demands put employees at risk of roleoverload and work-to-family interference the two most important of this form of work-life conflict. The conceptof work was viewed differently before a few decades back Corporates held the view their Work and Family weredifferent entities. Which have no relation to the performance of an individual in an organization.Keywords: Demographical Variable, Competency, Social Support, Personal Factors, WorkFamily Conflict, Work-Life Balance, and Intention to Quit