Recently, many companies have rapidly shifted their marketing strategies from traditional to digital. However, traditional marketing has not been entirely replaced; it remains effective for promoting products and services to certain market segments. This study aims to identify the best marketing method between traditional and digital approaches, to find the best reach and engage the target audience by analysing the effects of both tactics on food and beverage consumers in Brunei Darussalam. Using a quantitative method approach, the data was collected through consumer surveys and analysis of previous case studies in Brunei. The study reveals that traditional marketing is still helpful in reaching specific groups, but digital marketing is more effective at attracting consumer interest because it is interactive. This suggests that integrating traditional and digital marketing strategies may help increase brand recognition among a range of groups, allowing companies to maximize their reach and engagement. Key Words: Digital Marketing, Traditional Marketing, Brunei, E-business, Consumer Engagement