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ZENODO
Other literature type . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2025
License: CC BY
Data sources: Datacite
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AI-Driven Fulfillment Path Optimization in Omnichannel Retail: How Machine Learning and Data-Driven Supply Chain Engines Can Be Used.

Authors: Rui Zhao; Odu Lynda Nneoma;

AI-Driven Fulfillment Path Optimization in Omnichannel Retail: How Machine Learning and Data-Driven Supply Chain Engines Can Be Used.

Abstract

The evolution of omnichannel retail has created unprecedented complexity in fulfillment operations, where retailers must simultaneously manage multiple channels while maintaining competitive delivery promises. This study examines how artificial intelligence (AI) and machine learning (ML) technologies can optimize fulfillment path design to minimize promise-time breaches while balancing operational costs and service levels. Through systematic analysis of current literature and industry implementations, we identify key algorithmic approaches including reinforcement learning, predictive analytics, and optimization algorithms that enable dynamic routing decisions. Our findings demonstrate that AI-driven fulfillment systems can reduce promise-time breaches by 15-30%, decrease operational costs by 10-25%, and improve customer satisfaction by 20-35% compared to traditional static routing methods. The research contributes to supply chain management theory by providing a comprehensive framework for implementing AI-driven fulfillment optimization in large-scale retail environments such as Walmart, grocery chains, auto care, and pharmaceutical retailers (PetRx). Practical implications include actionable strategies for retail executives seeking to modernize their fulfillment infrastructure and enhance omnichannel capabilities.

Related Organizations
Keywords

Artificial Intelligence, Machine Learning, Omnichannel Retail, Fulfillment Optimization, Supply Chain Management, Promise-Time Breaches, Delivery Optimization, Retail Technology.

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green