Abstract This research explores the impact of the use of artificial intelligence (AI) in business, highlighting the ethical issues and challenges associated with its use in business, particularly the protection of personal data and algorithmic bias. It traces the evolution of AI, its economic applications in various sectors such as finance, healthcare, education and marketing, and the ethical concerns that arise from it, such as the transparency and explainability of systems. Finally, it offers recommendations to ensure the responsible integration of AI in companies promoting training, regulation, and governance mechanisms to enhance competitiveness while respecting ethical and social principles. Keywords Artificial intelligence, company, ethical challenges, ethical issues.