Abstract: This research examines the critical role of marketing innovation in facilitating the transition toward a circular economy and achieving sustainable development goals. The study explores how innovative marketing strategies, consumer engagement mechanisms, and value proposition frameworks can accelerate the adoption of circular business models across various industries. Through a comprehensive literature review and analysis of contemporary marketing practices, this research identifies key pathways through which marketing innovation contributes to circular economy implementation. The findings reveal that successful circular economy marketing requires fundamental shifts in value communication, stakeholder engagement, and consumer behavior modification. The study concludes that integrated marketing approaches combining digital technologies, behavioral insights, and sustainability messaging are essential for driving circular economy adoption and achieving long-term sustainable development objectives.