The present study is concerned with the challenges facing international trade in the agricultural sector, which are related to diversification, competitiveness and sustainability. In this regard, it is imperative for agricultural export companies dealing in lima beans to develop effective export strategies in order to strengthen their commercial performance. This research aims to determine the extent of the effectiveness of export strategies in export companies in the agricultural sector, based on a bibliometric analysis of scientific literature. The PRISMA 2020 methodology was applied, processing 8,578 records from Scopus, Dimensions and Web of Science, using Bibliometrix (RStudio) and VOSviewer tools for the analysis and visualisation of thematic networks, of which 44 articles between 1976 and 2024 met the inclusion criteria. The final corpus included 44 articles published between 1976 and 2024. The results identify four thematic blocks: (i) product and market diversification strategy, (ii) associativity strategy, (iii) quality and sustainability strategy, and (iv) international marketing strategy, where scientific production is concentrated in China, the United Kingdom and the United States, with little participation from Latin America. As demonstrated by the study, the integration of export strategies is a pivotal factor contributing to the enhancement of companies' commercial performance in international markets. This phenomenon has been shown to consolidate and balance the sustainability and competitiveness of agro-export chains in the agricultural sector.