This work introduces a fully-automated RIS deployment strategy validated through a digital twin, powered by Sionna ray tracing, of a UK city. On a scene calibrated with measured data, the method jointly optimizes RIS placement, orientation, configuration, and BS beamforming across 4G, 5G, and hypothetical 6G frequencies. Candidate RIS sites are identified via scattering-based rays, while user clustering reduces deployment overhead. Results show that meaningful coverage enhancement requires dense, large-aperture RIS deployments, raising questions about the practicality and cost of large-scale RIS adoption.