
Mazkur tezisda turizm sohasida raqobat afzalliklarini yaratishda marketingning roli tahlil qilingan. Tadqiqotdaturizm industriyasining o‘ziga xos xususiyatlari, bozor segmentatsiyasi, differensial, raqamli va brending strategiyalariningamaliy ahamiyati yoritilgan. Shuningdek, ichki va tashqi turizmda marketingning o‘ziga xos yondashuvlari hamda ularningiqtisodiy samaradorlikka ta’siri ko‘rib chiqilgan. Natijalar shuni ko‘rsatadiki, marketing strategiyalarining integratsiyalashganqo‘llanilishi turizm korxonalarining barqaror rivojlanishi va raqobatbardoshligini oshirishda muhim omil hisoblanadi.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
