The paper is review of relationship marketing strategies prevalent in Banking Sector. In this era of matureand intense competitive pressures, it is imperativethat banks maintain a loyal customer base. Nowadays,banks realize the importance ofRelationship Marketing. Relationship marketing offers benefits to the banks,customers as wellas employees of the organization. Relationship Marketing gives the banks way todevelopmutually beneficial and valuable long term relationships. These long term relationships arefurtherhelping banks in reducing operating cost and attracting new customers.