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ZENODO
Conference object . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
Claim

ТЕНДЕНЦИИ РАЗВИТИЯ ДИДЖИТАЛ МАРКЕТИНГА В БАНКОВСКОМ БИЗНЕСЕ

descriptionPublicationkeyboard_double_arrow_right Article , Conference object 11 Oct 2025Publisher:Zenodo

doi: 10.5281/zenodo.17317605

ТЕНДЕНЦИИ РАЗВИТИЯ ДИДЖИТАЛ МАРКЕТИНГА В БАНКОВСКОМ БИЗНЕСЕ

Abstract

В статье рассматриваются современные тенденции развития диджитал маркетинга в банковской сфере. Особое внимание уделено роли цифровых технологий, инструментам взаимодействия с клиентами, зарубежному и отечественному опыту, а также перспективам развития. Результаты исследования показывают, что эффективное использование диджитал маркетинга способствует повышению конкурентоспособности банков, расширению клиентской базы и укреплению доверия потребителей.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green