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World Journal of Advanced Research and Reviews
Article . 2025 . Peer-reviewed
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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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From broadcast to Byte: How cloud architecture is powering the future of media

Authors: Nuthalapati, Tejasvi;

From broadcast to Byte: How cloud architecture is powering the future of media

Abstract

The media industry is experiencing a profound transformation as traditional broadcast infrastructure gives way to cloud-native architectures. This shift represents more than technological advancement; it fundamentally reimagines media workflows from creation to consumption. The article examines how cloud technologies enable global content distribution, real-time collaboration, and scalable delivery systems across the entire media supply chain. It analyzes the limitations of legacy broadcast systems before exploring the components of modern cloud media pipelines, including content acquisition, storage, processing, editorial workflows, and distribution networks. The integration frameworks connecting these components are examined alongside the growing role of automation and artificial intelligence in creating self-healing media ecosystems. Through case studies in live sports broadcasting and feature film post-production, the article demonstrates how cloud architectures deliver tangible benefits in real-world scenarios. Finally, it looks toward emerging technologies like edge computing, WebAssembly processing, quantum-resistant security, and blockchain-based rights management that will shape the next generation of media cloud architectures.

Related Organizations
Keywords

Content Supply Chain, Cloud-Native Media Pipeline, Edge Computing, Containerized Microservices, Event-Driven Architecture

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold