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World Journal of Advanced Research and Reviews
Article . 2025 . Peer-reviewed
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Article . 2025
License: CC BY
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ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Machine learning-enhanced behavioral segmentation in financial services: A technical framework

Authors: Kambhampati, Aditya;

Machine learning-enhanced behavioral segmentation in financial services: A technical framework

Abstract

Machine learning significantly enhances behavioral segmentation in financial services by enabling more precise customer classification beyond traditional demographic approaches. Advanced clustering algorithms including K-Means, Gaussian Mixture Models, and HDBSCAN offer complementary strengths for different segmentation objectives, with each algorithm providing unique advantages depending on data characteristics. Sophisticated feature engineering transforms raw financial transactions into meaningful behavioral signals, incorporating credit utilization patterns, payment consistency metrics, and transaction categorization to create comprehensive customer profiles. Rigorous validation methodologies ensure segment quality through metrics like Silhouette Coefficient and Calinski-Harabasz Index, while longitudinal stability assessment evaluates segment persistence over time. Dimensionality reduction techniques such as UMAP facilitate interpretation of complex segmentation models, preserving both local and global relationships within high-dimensional financial data. Feature attribution methods including SHAP values enhance transparency by identifying influential variables for each segment. This framework enables financial institutions to develop dynamic, personalized customer engagement strategies that align with both risk profiles and lifetime value potential, ultimately improving retention rates, cross-selling effectiveness, and marketing ROI.

Related Organizations
Keywords

Behavioral Segmentation, Machine Learning Algorithms, Cluster Validation, Customer Analytics, Dimensionality Reduction, Financial Feature Engineering

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold