Designers not only create creative solutions by collaborating with colleagues (other designers, engineers, marketing specialists, etc.), researchers, and stakeholders, but they also frequently collaborate with the end consumers of their products. In the participatory approach, the product user is viewed as a 'partner' throughout the creative process, from data analysis to developing new ideas and design solutions. The overall advantage of collaborative design thinking is evident. Co-creation not only improves a product's image, the well-being of future customers, and their devotion to the brand, but it also raises the effectiveness of creative and innovative processes. Users are regarded as experts during the design process, particularly in their interactions with and experiences with specific goods and services. The study reveals