LUMI AI Factory supports the customer journey by conducting structured customer needs analyses to align the services offering with the specific requirements and readiness levels of each organization. These analyses are guided by a standardized tool designed to assess the customer’s current expertise and capabilities. This enables tailored recommendations, such as whether to begin with foundational HPC training or proceed directly to applying for computing and data resources to launch an AI project. This document outlines the definition and purpose of the customer needs analysis, detailing its role in enhancing customer engagement. It also presents the methodology used and introduces the survey template employed in the assessment process. Furthermore, it outlines the planned development activities aimed at refining the customer needs analysis throughout the course of the project. The customer needs analysis is built on a customer-first approach, ensuring that each organization is guided toward the most appropriate services. Insights gathered from early survey responses will inform continuous improvement of the process, ensuring it remains responsive and effective.