The purpose of the paper "The Impact of Artificial Intelligence on Consumer Behavior" is to investigate and analyze how the use of AI technologies influences purchasing decisions and consumer behavior. This purpose may involve: exploring behavioral changes, studying how AI influences consumer preferences, decisions and experiences in the purchase process, identifying advantages and disadvantages, analyzing the benefits and risks of using artificial intelligence in relation to the consumer purchase experience, understanding future trends, projecting possible directions of consumer behavior and how AI technology will continue to shape purchasing processes in the future, market and industry suggestions: providing recommendations and strategies for the industry to adapt and grow accordingly with the changes driven by the use of artificial intelligence in the commercial environment.