The article deals with the theoretical definition and analysis of features of the development of commercial activities within the textile and apparel industry, with a special focus on the effects of technological innovation quality in business sustainable development practice and changes in consumer preferences. The topic of the description is caused by the great value of this industry in the global economy and the rapid requirement of companies towards adaptation regarding both environmental concerns, technological advancement, and growth in the sustainability of consumer behavior. The research is new because it covers wide coverage involving digitalization, automation, and sustainability in practice within the same industry and how all this drives the market dynamics of the very force of social media and fast fashion trend activities. The paper outlines major business strategies by exploring the possibilities of reshoring plus outsourcing investments and that of production supply chains plus sustainable materials. It is, therefore, a research paper on evolving determinants of the textile industry and shall be considered by many stakeholders in the business sector, policymakers, and stakeholders to use the insights for the pursuit of strategies that ensure growth and sustainability in the medium to long term.