Introduction: Soya bean farming driven by smallholder participation faces productivity gaps due to poor access to quality seeds, limited extension services, and market constraints in Malawi. To provide strategic recommendations enhancing profitability and sustainability, this study assesses both the opportunities and challenges facing small-scale enterprises in the soya beans business in Ntandire, Lilongwe. Methodology: The study employed a quantitative research approach with a cross-sectional survey design. Data were collected from a sample of 133 respondents, comprising farmers and traders, using structured questionnaires based on a five-point Likert scale. Data were analyzed using descriptive statistics (frequencies, percentages, and means) Results: Key findings show that 68.5% of respondents perceived high market demand for soya beans, and 65.5% identified better income opportunities. However, over 99% cited limited storage, while 77.4% experienced price instability. Strategies such as improved input access, cooperative marketing, training, and credit availability were strongly endorsed, with over 97% agreement among participants. Conclusion: The study concludes that soya bean farming presents viable economic opportunities if systemic constraints are addressed. The study recommends policy interventions targeting input subsidies, cooperative formation, price stabilization, and capacity building to optimize sector performance.