
This dataset contains the research results from my study, including the outputs of SPSS statistical tests and data analysis derived from a survey questionnaire. The data provide detailed insights collected from respondents and are intended to support the findings and conclusions of the research.
TikTok Advertising, Local Cosmetic, Uses and Gratification Theory, Purchase Intention, comsumer behaviour
TikTok Advertising, Local Cosmetic, Uses and Gratification Theory, Purchase Intention, comsumer behaviour
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
