As the core and essence of Chinese civilization, Central Plains traditional culture embodies rich philosophical ideas, moral concepts, and humanistic spirit. In the context of the new era, promoting its deep integration with university ideological and political education is a strategic choice to enhance the effectiveness of ideological and political education, foster cultural confidence, and cultivate a new generation capable of shouldering the mission of national rejuvenation. This paper conducts an in-depth analysis of the core value resources of Central Plains traditional culture, examines the challenges and opportunities currently faced by university ideological and political education, and systematically explores the theoretical foundations, practical pathways, and safeguard mechanisms for integration. The aim is to provide theoretical support and practical references for constructing an ideological and political education system with Chinese characteristics and style.