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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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POST-PURCHASE BEHAVIOUR AND CUSTOMER SATISFACTION IN THE HYBRID AUTOMOBILE MARKET: EVIDENCE FROM RAJASTHAN

Authors: RUCHI SHARMA; DR. PANKAJ KUKKAR;

POST-PURCHASE BEHAVIOUR AND CUSTOMER SATISFACTION IN THE HYBRID AUTOMOBILE MARKET: EVIDENCE FROM RAJASTHAN

Abstract

This study examines post-purchase behaviour and customer satisfaction among hybrid automobile owners in Sri Ganganagar District, Rajasthan. With hybrid vehicles gaining popularity in India, understanding consumer experiences is crucial for manufacturers and policymakers. A quantitative survey of 200 hybrid car owners assesses satisfaction, brand loyalty, and word-of-mouth recommendations. Data were analyzed using Cronbach’s Alpha, T-tests, and ANOVA. Results indicate that fuel efficiency and after-sales service drive satisfaction (76% report high satisfaction), but high maintenance costs and limited service centers create challenges. Brand loyalty is evident in 62% of respondents, with 81% recommending hybrids. Addressing service infrastructure and costs is vital for enhancing satisfaction and supporting Rajasthan’s hybrid market growth, contributing to sustainable mobility.

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Keywords

HYBRID AUTOMOBILES, POST-PURCHASE BEHAVIOUR, CUSTOMER SATISFACTION, BRAND LOYALTY, WORD-OF-MOUTH, RAJASTHAN, SUSTAINABLE MOBILITY.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green