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ZENODO
Article . 2025
Data sources: ZENODO
ZENODO
Article . 2025
Data sources: Datacite
ZENODO
Article . 2025
Data sources: Datacite
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FACTORS INFLUENCING THE PROFITABILITY OF ONION (allium cepa) MARKETING IN ANAMBRA STATE, NIGERIA.

Authors: Okonkwo-Emegha, K.; Adejoh Sunday; Sarah Enwa;

FACTORS INFLUENCING THE PROFITABILITY OF ONION (allium cepa) MARKETING IN ANAMBRA STATE, NIGERIA.

Abstract

The study analyzed the factors influencing the profitability of onion marketing in Anambra State, Nigeria. This study employed a survey research design, using a structured questionnaire to collect primary data from 100 onion marketers in Awka South Local Government Anambra State, Nigeria. The sample was selected through multistage sampling techniques. Multiple regression analysis and 4-point likert scale were used to analyze the factors affecting onion marketing and constraints faced by the marketers. The findings revealed that age (coefficient = 0.125, p = 0.020), level of education (coefficient = 0.190, p = 0.000), and marketing experience (coefficient = 0.145, p = 0.001) positively affect onion marketing profits. Conversely, transportation costs (coefficient = -0.140, p = 0.002) and security challenges (coefficient = -0.095, p = 0.071) negatively impact profitability. The study identified key constraints, including high transportation costs (84%), lack of credit facilities (47%), and inadequate storage facilities. The research provided a comprehensive overview of the onion marketing sector, offering valuable insights for policymakers, financial institutions, and local stakeholders involved in the agricultural sector.

Related Organizations
Keywords

Marketing, FOS: Economics and business, Onions, Determinants

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green