This study analyzes the relevance of introducing modern technologies and modernizing production processes in poultry farms, as well as their impact on efficiency and the outcomes achieved through innovative approaches in the sector. Based on international experiences, the research proposes innovative models and solutions adapted to local conditions. Furthermore, the paper highlights positive trends such as improved product quality, reduced production costs, and increased export potential as a result of technological upgrades, implementation of automated management systems, biosecurity measures, and digital monitoring tools in poultry farms