Tourism in Indonesia has very great potential. The potential of Indonesian tourism is classified into three resources: natural tourism potential, cultural tourism potential, and man-made tourism potential. (buatan). Tourist visits with an interest in natural attractions in Indonesia are also very promising, due to Indonesia's geographical condition as an archipelagic country. There is one region in Indonesia that consists of many small islands, namely the Banda Islands, Central Maluku Regency, Maluku Province, which is famous for its natural beauty and historical tourism. Many tourism potentials have already been identified, but they have not been well developed because they do not consider sustainability aspects. Therefore, further identification of the tourism potential on Ay Island is needed, along with an analysis of the assessment factors that can determine the viability of developing the tourism potential. To achieve this objective, the study began with a descriptive-qualitative analysis of the existing conditions at the research location and described the potential tourism sites. It then analyzed the factors affecting the feasibility of developing these potentials using the ADO-ODTWA analysis. The research results indicate that there are 3 beach locations suitable for development and 4 cultural potential sites, with 2 of them being suitable for development.