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ZENODO
Collection . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Collection . 2025
License: CC BY
Data sources: Datacite
ZENODO
Collection . 2025
License: CC BY
Data sources: Datacite
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US East & West Coast Nonsurgical Rhinoplasty

Authors: Ariana, Morgan; Stevens, Sarah; Goldberg, Steven;

US East & West Coast Nonsurgical Rhinoplasty

Abstract

Nonsurgical rhinoplasty, or "nose filler," has become a popular method for temporarily reshaping the nose without surgery. This study examines geographical differences in online interest for the procedure across major U.S. cities on the East and West Coasts. We analyzed Google search-volume data from 2022 to 2024 for "nose filler" keywords in ten cities (five per coast). Our findings indicate significantly higher search volumes on the West Coast, with Los Angeles averaging 18,200 searches per month. While New York and Miami led the East Coast, their search volumes and year-over-year growth rates were lower. The term "liquid rhinoplasty," specifically, saw a 22% increase in West Coast metros compared to just 9% on the East Coast. We conclude that the demand for nonsurgical rhinoplasty is geographically varied, likely influenced by local aesthetic culture, social media trends, and the concentration of practitioners. These insights suggest that aesthetic practices could benefit from customizing their marketing strategies based on regional demand. For additional data-driven insights on cosmetic surgery applications and to match with verified plastic surgeons—visit AestheticMatch: https://www.aestheticmatch.com

Keywords

nose job alternative, filler injection, nose reshaping, dermal fillers, Dermal Fillers, liquid rhinoplasty, Nonsurgical rhinoplasty, Hyaluronic Acid, nose augmentation

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average