Destination branding, university's brand and the Erasmus programme: A case study of Greek students' influences on decision-making
Destination branding, university's brand and the Erasmus programme: A case study of Greek students' influences on decision-making
Abstract: Studies and vacations? Can these two experiences be combined? The well-known European education programme Erasmus is gaining even more popularity in recent years among Greek students. It is of interest to investigate how the brand of a destination, a university and the exchange programme itself influence students’ decision-making. The methodological approach was built on secondary data, namely scientific theories and studies, while the primary data were conducted through quantitative analysis, i.e. questionnaire.
SUBMITTED: AUGUST 2024, REVISION SUBMITTED: NOVEMBER 2024, ACCEPTED: DECEMBER 2024, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: AUGUST 2025
education programme, university's brand, destination branding, Erasmus students
education programme, university's brand, destination branding, Erasmus students
selected citations These citations are derived from selected sources.This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
Citations provided by BIP!Popularity provided by BIP!