Destination branding, university's brand and the Erasmus programme: A case study of Greek students' influences on decision-making
Destination branding, university's brand and the Erasmus programme: A case study of Greek students' influences on decision-making
Abstract: Studies and vacations? Can these two experiences be combined? The well-known European education programme Erasmus is gaining even more popularity in recent years among Greek students. It is of interest to investigate how the brand of a destination, a university and the exchange programme itself influence students’ decision-making. The methodological approach was built on secondary data, namely scientific theories and studies, while the primary data were conducted through quantitative analysis, i.e. questionnaire.
SUBMITTED: APRIL 2024, REVISION SUBMITTED: JUNE 2024, ACCEPTED: JULY 2024, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: AUGUST 2025
education programme, university's brand, destination branding, Erasmus students
education programme, university's brand, destination branding, Erasmus students
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