This independent report analyzes how branded vs. unbranded search keywords influence user behavior in the plastic surgery space. Using comparative conversion data from AestheticMatch's digital analytics infrastructure (including AccuRanker and Google Analytics), we explore how intent-driven keywords such as “Dr. Mehio reviews” compare to general terms like “lipo near me.” Key metrics include bounce rate, click depth, and estimated conversion differential by keyword group. This work received no funding and was conducted as part of AestheticMatch's internal SEO/SEM learning initiative. Data was sourced from real user interactions on AestheticMatch, a digital platform helping users compare plastic surgeons across the U.S.