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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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MEMBERS' ENGAGEMENT AND SATISFACTION IN A MULTI-PURPOSE COOPERATIVE: A MIXED METHODS STUDY

Authors: Jonota, Marilou R.;

MEMBERS' ENGAGEMENT AND SATISFACTION IN A MULTI-PURPOSE COOPERATIVE: A MIXED METHODS STUDY

Abstract

This study examined the levels of member engagement and satisfaction in multi-purpose cooperatives in Negros Occidental, Philippines, using an explanatory sequential mixed methods design. The research involved 402 cooperative members who participated in the quantitative phase through a survey, followed by in-depth interviews with six selected members for the qualitative phase. Results revealed high levels of engagement among members, with perceived value and patronage of products and services emerging as key drivers of engagement. Members identified financial benefits such as loan accessibility, dividends, and patronage refunds as primary motivators for their active participation in cooperative activities. Similarly, satisfaction levels were found to be very high, particularly in terms of reliability of services. However, qualitative findings emphasized the importance of social impact, especially the sense of belonging and community fostered by the cooperative, as a significant factor influencing member satisfaction. Significant differences in engagement and satisfaction were observed based on age and length of membership, with older and longer-tenured members reporting higher levels. A strong positive relationship between engagement and satisfaction was established, highlighting their interdependent nature. The study underscores the importance of balancing financial reliability with social engagement in cooperative strategies. It recommends enhancing financial services, promoting digitalization, strengthening social programs, and tailoring interventions to different member demographics to ensure sustainable member engagement and satisfaction. Keywords: Cooperative Membership, Member Engagement, Member Satisfaction, Perceived Value, Patronage, Reliability, Social Impact, Mixed Methods, Digitalization, Philippines

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green