How can you raise awareness of research data management among your colleagues? How do you explain to them that it is beneficial for their project and not just a requirement from above? How can you convince them that research data is a highly valuable scientific resource? How can you encourage them to share their data, while also dispelling their fears about having their ideas stolen? As a data steward and researcher at the Max Planck Institute of Legal History and Legal Theory, I recently had to address all of these issues on a daily basis. When policies fail and anxieties run high, a bottom-up approach to the problem is needed. This is how the awareness campaign, 'Love Your Data Blog Series: RDM for Legal History' came about.