This guide offers practical advice and examples for identifying measures and metrics that can help demonstrate the impact of your research in a promotion and tenure file. There is no single or universal way to capture research impact—whatcounts as meaningful will vary by discipline, methodology, audience, and goals. This resource is not a checklist of requirements, but a collection of strategies to help you make your contributions legible and compelling to reviewers across differentcontexts. It’s based on experience as a committee member, external reviewer, and specialist in the politics of quantitative methods.