This study explores consumer awareness and usage of food labels on packaged products, focusing on FSSAI regulations and the impact of the "Label Padhega" social media campaign. Despite rising health concerns and the demand for transparency, many consumers do not fully utilize label information in purchasing decisions. A survey of 220 respondents in Mumbai and its suburbs revealed that while key label elements were recognized, actual usage remained low. The "Label Padhega" campaign had a moderate impact, highlighting awareness gaps.The findings emphasize the need for stronger consumer education and stricter enforcement of labelling regulations. This research provides valuable insights for policymakers, the food industry, and public health advocates.