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MCDONALD'SNING MARKETING STRATEGIYASI

descriptionPublicationkeyboard_double_arrow_right Article 01 Jun 2025Publisher:Fast support and result LLC

Authors: Musaxonov, Rustam Musaxon o'g'li; Yunusov, Sanjar Abdunabi o'g'li;

doi: 10.5281/zenodo.15709061 , 10.5281/zenodo.15709099 , 10.5281/zenodo.15709062

MCDONALD'SNING MARKETING STRATEGIYASI

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Abstract

Ushbu maqola McDonald’sning marketing strategiyasini tahlil qilishga bag‘ishlangan bo‘lib, uning global muvaffaqiyatga erishishdagi rolini o‘rganadi. Tadqiqotda kompaniyaning brend imidji, segmentlangan marketing yondashuvi va raqamli marketing strategiyasi kabi asosiy elementlar ko‘rib chiqiladi. McDonald’sning tarixiy rivojlanishi, bozor tendensiyalariga moslashuvchanligi va mijozlar bilan o‘zaro munosabatlari tahlil qilinadi.

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