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ZENODO
Conference object . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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RAQAMLI MARKETING STRATEGIYALARI: BREND QIYMATINI OSHIRISH VA MIJOZLAR SADOQATINI SHAKLLANTIRISH VOSITASI SIFATIDA

descriptionPublicationkeyboard_double_arrow_right Article , Conference object 27 May 2025Publisher:Zenodo
Authors: Naimova Nargiza Akbarovna; Bahronova Raksana Furqat qizi;

doi: 10.5281/zenodo.15530228 , 10.5281/zenodo.15530227

RAQAMLI MARKETING STRATEGIYALARI: BREND QIYMATINI OSHIRISH VA MIJOZLAR SADOQATINI SHAKLLANTIRISH VOSITASI SIFATIDA

Abstract

Bugungi raqamli transformatsiya davrida marketing sohasi o‘zining yangi bosqichiga qadam qo‘ymoqda. An’anaviy marketing uslublari o‘z samarasini yo‘qotib borayotgan bir paytda, raqamli marketing strategiyalari brendlar uchun asosiy vositaga aylanmoqda. Xususan, brend qiymatini oshirish va mijozlar sadoqatini mustahkamlashda raqamli marketingning tutgan o‘rni beqiyosdir. Ushbu maqolada raqamli marketing strategiyalarining mohiyati, ularning turlari, brend qiymati va mijozlar sadoqatiga ta’siri keng yoritiladi.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green