Counterfeit, subpar, and detrimental products and services inundate the Nigerian market, including pirated intellectual property goods. These spurious offerings pose significant risks to human wellbeing, prompting the establishment of laws to safeguard consumer rights and ensure public safety. This paper provides a comprehensive appraisal of consumer protection laws in Nigeria, focusing on the existing legal framework, key challenges, and possible reforms. It begins by examining the major legislative provisions governing consumer rights, including the Federal Competition and Consumer Protection Act 2018, and other relevant regulations. The study highlights persistent issues such as weak enforcement mechanisms, inadequate consumer awareness, and the prevalence of counterfeit and substandard goods. The paper also explores the impact of emerging digital marketplaces and e-commerce on consumer protection. To address these challenges, the study recommends stronger regulatory oversight, improved judicial processes for dispute resolution, enhanced public awareness campaigns, and the adoption of global best practices. Ultimately, the paper underscores the need for a more robust and responsive legal framework to safeguard consumer rights in Nigeria's evolving economic landscape.